“Can you believe how bad this website is, Frank?”
If you’re not treating your website as your storefront, you’re falling behind. When you meet someone and mention your business—you would assume they’re going to Google it to find out more information. Will they even find your website? Once they do, what’s going to be their first impression?
If you’re worried about what visitors will see, it’s time to start asking yourself these questions:
If you’re embarrassed by the way your website looks, plain and simple, you need a new one. If your website is providing first impressions, and you’re embarrassed by it—your potential customers aren’t going to buy from you. Most of the time your website might just need a little bit of professional love to get it moving in the right direction.
For our clients—we base almost all our websites out of WordPress. Yes, it’s because WordPress is incredibly powerful but the biggest reason is to allow our clients the flexibility to update their website whenever they need to. Being able to edit your website on the fly and most of all—update it frequently isn’t just a want anymore—it’s a must. Customers want to see your business moving forward, and if your website is standing still—they’ll assume your business is the same.
Look around at the competitive landscape for your market. Is your business hidden in the field or is it growing far beyond the others? In a battle of first impressions, you have to be better than your competitors. Most customers now-a-days will compare your website to your competitors and if yours doesn’t pass the smell test—it could mean lots and lots of sales going in the other direction.
You have about three seconds to engage visitors on a website to make them stay and more so—convert. When someone arrives on your website, they should get a clear message on what you’re selling and be presented with a call-to-action. If your website isn’t doing this or isn’t communicating your message visually and verbally—it’s time for a change.
Your website should be clear, consistent and concise in leading consumers to where they want to go. From easy to read text, information that draws attention and a friendly layout that rewards exploring; the more you search, the more relevant information you find. Visitors shouldn’t get lost, frustrated or confused from visiting your website—they should get a clear message, with clear information.
This one is easy. Does your website bring you sales? Your website shouldn’t just be a landing page with a purpose of merely existing. It should be a conveyor of your business offerings and a tool used to assist in sales—not detour.
All the websites we make have one goal, drive sales. We don’t make websites just to make them—we create them to make our clients money and increase their brand appeal.