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I should preface this by saying we're a Wordpress firm and that almost all of our websites are made in Wordpress. We feel that strongly about the platform. Back in the old days... my old days... early 2000's—getting a website made in a flexible platform such as Wordpress (which was still in its infancy) wasn't really possible for the everyday person. For those of us that did web design, we had to code a website in just HTML—uphill both ways. Not that this isn't still a viable option for some but with the advent...

For most businesses—including us—our Facebook page is one of the core tools we use in our marketing. While recent changes in the past few years have detoured our ability to reach our complete audience with each update (You got to pay to boost reach), Facebook is seemingly throwing brands a bone. The new change to Facebook's News algorithm will give brands the ability to reach a bigger audience than ever before. So, what could be this monumental change?   Sorry guys, Candy Crush is here to stay. The...

"Can you believe how bad this website is, Frank?" If you're not treating your website as your storefront, you're falling behind. When you meet someone and mention your business—you would assume they're going to Google it to find out more information. Will they even find your website? Once they do, what's going to be their first impression? If you're worried about what visitors will see, it's time to start asking yourself these questions:   1. Do you avoid promoting it? If you're embarrassed by the way...

Let's say you woke up this morning to find your small business Facebook page at 500 likes. Not a bad way to start the day, eh? You've got 500 people who've agreed that they like your company enough to give you the patented "like". In your glee, you update your page to celebrate the accomplishment: "We hit 500 likes! Thank you so much everyone!" Not one person responded, shared or liked your post. What gives?! Figuring out how to convert all those fans into loyal, raving mad customers isn't a matter of just updating...

"What's that? I don't know the context of this conversation without a hashtag, Beth."  It’s a new year, and the last thing you want is to get left behind — especially online. When it comes to social media, staying up-to-minute is key. Don’t underestimate the value of seeing, and getting in on, trends. Be up to date. Be ready to adapt at a second’s notice. And don’t just follow — be a trendsetter. Here are some tips Forbes published this fall on the biggest marketing trends to keep an eye out for in...