Social media isn’t just about “Likes”, “Follows” and “Fans”, it’s much, much more than that. Social Media is about creating a custom strategy to engage your customers and increase your brand awareness. This of course will need to increased revenue through word-of-mouth.
The short answer to this question is that ultimately your relationship with your customers will be improved. Think about it, you’re giving your customers a platform to communicate directly with you and express their feelings about it, through easy-to-use, non-invasive methods.
The long answer is that it allows you to share information and ideas with your customers to establish an interactive relationship. This could be from showing new products and ideas or even just acknowledging how thankful you are to them. Customers are more than willing to promote a brand they enjoy, you just have to give them something to stand on to do it.
Location doesn’t matter for social media, as long as you’re utilizing it and doing it consistently. Seeing measurable business objectives met and pulling in sales from basically FREE platforms makes sense from every angle.
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