Think it was tough growing your business and online presence in 2013? Well, guess what: It’ll be even harder this year.
It’s just the way it is — new year, more competition. But with the right marketing focus, you can and will be successful.
Like it or not, social media is here to stay — and so it should be a cornerstone of your marketing campaign.
Everybody knows content is king, but if you’re not getting your content in front of the right people (Facebook and Twitter are great for zeroing in on your key demographics), then your message is going to waste. Sad but true.
Target your market first, and then worry about developing content. Cater that content directly and without distraction to your target audience. Post regularly — but don’t feel like you have to stick to a strict time schedule. Branch out. Deploy your content to align with media trends.
If news relevant to your readers is breaking now, your followers will never care about it more than right this very second. Bottom line. Resist the urge to wait that extra hour or so to post, just because you think that’s when your audience is “expecting” to see content from you.
Followers adapt quickly, and so should leaders.
Oh, and if you’re going to be a part of the social network, don’t fake it. Learn your online acronyms and text-speak (srsly), and consider following and supporting publicly a group or cause you like. Posting their links on your blog or page adds to your content library and engrains you deeper into the online culture.
Another way to make sure your message is reaching the right people is to brush up on your Search Engine Optimization (SEO) methods. Search engines like Google rank websites according to the products and services they offer, and those ranks are determined in part by how frequently your site is updated and what keywords are most present on its pages.
If your homepage is only rarely updated, you have a problem. Stay fresh and on point, and be sure to push your keywords, and your Google rank will rise, making you much more visible on the unthinkably big World Wide Web.
When it comes to software, especially when your business needs it on multiple computers, costs go sky high incredibly quickly. Consider cloud computing as an alternative.
A lot of software companies offer cloud computing now as a way for businesses to pay monthly for service (like a software subscription). Sure, you’re paying every month, but it beats buying multiple versions of the same software for every computer in your office and, worse, replacing all of them every time they become outdated (which, in the software world, is pretty much constantly).
Maybe your company’s online marketing campaign was a little unfocused last year, but last year is over. There’s no better time than now to refocus, and if you stick to these strategies, you’ll see your site, and your business, grow along with the new year.
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