To provide Liz with a way to promote her website and appear on Google. Since most of the advertising was done through print mediums, this was the first venture into the world of digital. Creating a website and signing up for various social media networks is a must.
Creating a website that allows the visitors to feel comfortable and feel the aura of a clean home. Making sure a Google + account was setup to provide her with the opportunity to see herself appear on Google results.
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